Twitter Is Forever
The new Twitter logo rebranded as X. (Alain Jocard via Getty Images)
They’ve tried this with us before, renaming the Sears Tower in 2009. It’s now the Willis Tower, or as any self-respecting Chicagoan calls it, the Sears Tower.
I live in Chicago, where there’s an expressway called Lake Shore Drive. You know why it’s called that? Because it’s a drive that goes by the shore of a lake. Simple, easy to remember, and everybody shortens it to “LSD” when giving directions. It’s been called that since the ’40s and nobody’s had any complaints.
But a few summers ago, in 2021, the Chicago…
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