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The U.S.–EU Trade Deal Is an Embarrassment
“The EU suffered the real shame of having weak bargaining leverage,” writes Tyler Cowen. (Illustration by The Free Press; photo by Brendan Smialowski via Getty Images.)
And not just for Europe.
By Tyler Cowen
07.30.25 — Tyler Cowen Must Know
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The big headline this week is the U.S.–EU trade deal. The straight story is this: The deal puts a 15 percent tariff on about 70 percent of European exports to the United States, while Europe commits to buy more energy and military procurement from the U.S. Upon the announcement of the deal, the euro fell and global equities fell, while U.S. equities were modestly higher. And Donald Trump was happy.

All true as far as it goes. But that summary misses the bigger theme of this deal. And that theme is clear: It’s embarrassment. And I mean embarrassment of several kinds.

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First, that of the Europeans.

The EU suffered the real shame of having weak bargaining leverage. As the deal was being concluded, the highly astute economist Olivier Blanchard (who hails from France) tweeted: “Why on earth should the European Union be willing to accept, as it seems ready to do, the 15% tariff? Are we really so weak that this is the best we can hope for?”

I was tempted to reply with one word: Oui. 


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I Once Thought Europeans Lived as Well as Americans. Not Anymore.

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Tyler Cowen
Tyler Cowen is Holbert L. Harris Professor of Economics at George Mason University and also Faculty Director of the Mercatus Center. He received his PhD in economics from Harvard University in 1987. His book The Great Stagnation: How America Ate the Low-Hanging Fruit of Modern History, Got Sick, and Will (Eventually) Feel Better was a New York Times best-seller. He was named in an Economist poll as one of the most influential economists of the last decade and Bloomberg Businessweek dubbed him "America's Hottest Economist." Foreign Policy magazine named him as one of its "Top 100 Global Thinkers" of 2011. He co-writes a blog at www.MarginalRevolution.com, hosts a podcast Conversations with Tyler, and is co-founder of an online economics education project, MRU.org. He is also director of the philanthropic project Emergent Ventures.
Tags:
Tariffs
Trade
Donald Trump
Europe
Economics
Business
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