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The Great Gold Rush of 2024
(Illustration by The Free Press, image via Getty)
Costco can’t keep bars in stock. They sell it by the gram in vending machines in Korea. ‘There’s something about gold that hacks us.’
By Suzy Weiss
07.23.24 — Culture and Ideas
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Ephraim Rinsky, 37, recently moved in with his girlfriend. He packed up a suitcase with paintings that his mother made, a few Hawaiian shirts, his passport, and “some gold.” Over the phone, I asked him how much. 

“The first rule of gold is never to tell anyone how much gold you have,” says Rinsky. “The second rule is never tell anyone where your gold is.…

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Suzy Weiss
Suzy Weiss is a co-founder and reporter for The Free Press. Before that, she worked as a features reporter at the New York Post. There, she covered the internet, culture, dating, dieting, technology, and Gen Z. Her work has also appeared in Tablet, the New York Daily News, The Wall Street Journal, and McSweeney's Internet Tendency, among others.
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