Woke Capitalism Is Out. Based Capitalism Is In.
“Based capitalism doesn’t mean that a company is simply ‘non-woke’ but actively anti-woke.” (Nic Antaya via Getty Images)
From beef tallow fries to Tucker Carlson’s nicotine pouches, politics and business are mixing in strange new ways.
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In February 2024, in the waning days of what people now call woke capitalism, I stumbled into a Target on my way home from a bar. There was a sprawling Black History Month display in the front of the store. Front and center was a hoodie emblazoned with the words:
BLACK
ALL DAY
EVERY DAY.
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