COMRADITY on The Free Press

[COMRADITY]

Section 230 is being questioned by the judiciary on product defect grounds, related to when social media companies amplify content (for profit). https://www.thebignewsletter.com/p/judges-rule-big-techs-free-ride-on

Advertisers have the leverage to make Social Media product better. Instead of censorship (which they tried to affect with GARM until they were called out http://judiciary.house.gov/media/in-the-news/garm-exposed-house-judiciary-report-says-ad-coalition-likely-broke-law-silence), there are 3 ways they could contribute to making Social Media better:

1. Advertisers should demand more reach, fewer wasted ads, adjacency to fair and balanced conversations, not echo chambers, and transparent metrics to prove all of the above.

In addition to substantially improving their advertising ROI, these improvements would actually promote freedom of speech instead of the chilling effect that Social Media echo chambers create.

2. Advertisers should ask the govt to revise Section 230 so they can sue a Social Media company for failing to perform to the above standards: real time reach, fair and balanced adjacency, and transparent metrics to hold Social media companies accountable.

With the right to sue for this performance standard, advertisers would give Social Media Companies a financial reason to push back against government censorship.

3. They should demand that Social Media companies enforce their terms of use, limiting user access under an age that the FTC uses for regulating advertiser practices.

In addition to making it easy to meet FTC ad regulations across all media (and why shouldn’t there be consistent rules), restricting kid access to Social Media would give parents and teachers a fighting chance to influence kids when they are vulnerable to being misled.