The Free Press
Ask the Editor of Tough Love Anything!
ForumNewslettersSign InSubscribe
A Peace Plan for the Data Center Wars
“Data centers are inevitable,” writes Joe Nocera. But it still matters how they are built and operated. (Illustration by The Free Press; image via Getty)
Almost overnight, data centers have emerged as one of the most controversial issues in America. But do they need to be? Joe Nocera doesn’t think so.
By Joe Nocera
07.28.26 — Tech and Business
No description available.
--:--
--:--
Upgrade to Listen
Produced by ElevenLabs using AI narration
3
36
READ IN APP
READ IN APP

Until three months ago, Box Elder County, in northwest Utah, was one of America’s quieter places, with a handful of small towns spread across 6,700 square miles abutting the Great Salt Lake.

Then, in late April, the investor and Shark Tank personality Kevin O’Leary showed up and announced that one of his companies, O’Leary Digital, was going to spend up to $100 billion to build a data center the likes of which the world has never seen—40,000 acres worth—in an unincorporated portion of the county.

It would be hard to imagine a better spot for a huge data center. Unlike proposed data centers in Kenilworth, New Jersey, Mifflin County, Pennsylvania, or any of the dozens of other places where data centers have become lightning rods, Project Stratos, as it’s being called, will be far from the nearest town. If it emits noise, no one will hear it. O’Leary Digital’s CEO, Paul Palandjian, says that it will be cooled using recycled water via a “closed loop” system, instead of diverting water from the nearby communities. It plans to pipe in natural gas for energy—instead of pulling from the electric grid—and it signed an agreement to pay an estimated $30 million in annual taxes, money to “support schools, emergency services, and local infrastructure,” according to county officials.

Nevertheless, as has been the case in other parts of the country, opponents of the project quickly emerged. They complained that Project Stratos would damage the environment of “our drought-ridden and wildfire-prone state,” as one X post put it. Perhaps even more upsetting, the locals had had no inkling that this massive venture was about to be dropped on them. “They tried to keep this quiet to avoid public scrutiny, but that won’t stop us!” Gabby Finlayson, the head of Elevate Strategies, a local political consulting firm, posted on May 1.

Continue Reading The Free Press
To support our journalism, and unlock all of our investigative stories and provocative commentary about the world as it actually is, subscribe below.
Annual
$8.33/month
Billed as $100 yearly
Save $20!
Monthly
$10/month
Billed as $10 monthly
Already have an account?
Sign In
To read this article, sign in or subscribe
Joe Nocera
Joe Nocera is a senior editor and writer at The Free Press. During his long career in journalism, he has been a columnist at The New York Times, Bloomberg, Esquire, and GQ, the editorial director of Fortune, and a writer at Newsweek, Texas Monthly and The Washington Monthly. He was a finalist for the Pulitzer Prize in 2007.
Tags:
Energy
AI
Data Centers
Comments
Join the conversation
Share your thoughts and connect with other readers by becoming a paid subscriber!
Already a paid subscriber? Sign in

No posts

For Free People.
LatestSearchAboutCareersForumShopPodcastsVideoEvents
Download the app
Download on the Google Play Store
©2026 The Free Press. All Rights Reserved.Powered by Substack.
Privacy∙Terms∙Collection notice