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Hiding in Plain Sight, Illicit Massage Parlors Face a Crackdown
Several states are trying to root out the sex trafficking of migrant women at 17,000 businesses throughout America.
By Madeleine Rowley
10.26.25 — U.S. Politics
“They don’t even know how they got here, they don’t know the language, and they don’t have the money to get out. So they’re stuck with having to do this,” the chief strategy officer of an anti-trafficking nonprofit tells Madeleine Rowley.
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Chances are that you have walked or driven by an illicit massage parlor near where you live, tucked into the strip mall near the neighborhood school or playground, and scattered from the biggest cities in America to the tiniest rural communities. A search of the websites RubMaps and Skip the Games, where most of these brothels advertise women, found one located just two and a half miles from my home in suburban Virginia.

Their signs advertise foot spas, acupressure, and skin care, but prosecutors and activists say the businesses are fronts for human trafficking and money laundering where clients often pay anywhere from $60 to $100 or more for oral sex, “happy endings,” and full-service sex, known as “FS.” Many of the women who work there are sheng nu, or “leftover women” who are unmarried, divorced, or childless immigrants from China’s southern coastal provinces.

“It’s not random; it’s purposeful,” said Chris Muller-Tabanera, chief strategy officer of The Network, a nonprofit group that fights human trafficking. Using data from sex buyer review websites, The Network estimates that there are over 17,000 illicit massage businesses in the U.S., up from 15,500 less than a year ago. Those businesses bring in revenue of roughly $5 billion a year, all while hiding in plain sight.

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Madeleine Rowley
Madeleine Rowley is an investigative reporter covering immigration, financial corruption, and politics. She is a 2023-2024 Manhattan Institute Logos Fellow with previous bylines in The Free Press, City Journal, and Public. As a U.S. Army spouse for almost a decade, she's lived in six states and spent two years in Jerusalem, Israel. She currently resides on the East Coast with her husband and daughter.
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