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A Decade of Donald Trump
A Decade of Donald Trump
Donald Trump rides an escalator at Trump Tower to a press event to announce his candidacy for the presidency on June 16, 2015, in New York City. (Christopher Gregory via Getty Images)
Ten years ago, Trump descended the golden escalator—and changed everything.
By Matthew Continetti
06.16.25 — U.S. Politics
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The Free Press
The Free Press
A Decade of Donald Trump

On the morning of June 16, 2015, I went to Penn Station in New York City. When I arrived for my train to Washington, I found large crowds of people heading in the opposite direction. They wore T-shirts and carried posters emblazoned with the name of Donald Trump, who was scheduled to announce his presidential candidacy at Trump Tower that afternoon. Their numbers impressed me. A recent NBC News/Wall Street Journal poll had Trump in single digits. Clearly, though, he knew how to draw a crowd.

By the time I arrived at my offices in Arlington, Virginia, Trump had descended the golden escalator. Every major network was broadcasting his speech. He held the world’s attention. From that point on, he was the single biggest story in politics. He set the agenda. He defined the debate. A decade later, he still does.

To mark the 10th anniversary of Trump’s ride down the golden escalator, I rewatched his 47-minute address. What struck me was how little he’s changed. Older, obviously. Thinner. He speaks more softly now. He isn’t a newcomer. He has, for example, been around longer than any other G7 leader at this week’s summit in Canada.

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Matthew Continetti
Matthew Continetti is the director of domestic policy studies and the inaugural Patrick and Charlene Neal Chair in American Prosperity at the American Enterprise Institute. His most recent book is The Right: The Hundred Year War for American Conservatism (Basic Books, 2022).
Tags:
Donald Trump
Politics
Policy
Culture
Republicans
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