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Why Canada’s Reagan Video Spooked Trump
“Trump seems to go out of his way to be photographed with Reagan in the background,” writes Matthew Continetti. (Demetrius Freeman/The Washington Post via Getty Images)
Trump still needs Reagan’s legacy to legitimize his own—even as he overtakes the Gipper as the GOP’s defining figure.
By Matthew Continetti
10.27.25 — U.S. Politics
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A voice from the past has shaken President Donald Trump.

When Ontario’s provincial government ran a 60-second ad attacking protectionism during the World Series last week, President Trump was furious. He suspended trade talks with our northern neighbor. He demanded the ad be pulled. And he announced an additional 10 percent tariff on Canadian imports “over and above what they are paying now.”

Why the outrage? Trump accused Canada of trying to influence the U.S. Supreme Court, which hears arguments next week on the constitutionality of his “Liberation Day” tariffs. But I suspect Trump was less bothered by the ad’s content than by its narrator: President Ronald Reagan, delivering his April 25, 1987 radio address.

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Matthew Continetti
Matthew Continetti is the director of domestic policy studies and the inaugural Patrick and Charlene Neal Chair in American Prosperity at the American Enterprise Institute. His most recent book is The Right: The Hundred Year War for American Conservatism (Basic Books, 2022).
Tags:
Tariffs
Trade
Donald Trump
Ronald Reagan
History
Republicans
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