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The Booming Business of Penis Enlargement
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‘You probably know people in your life who are doing it—who aren’t being open about it.’
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The 2026 Winter Olympics brought us Alysa Liu, the Hughes brothers, and a scandal colloquially referred to as “Penisgate.” It emerged when some ski jumpers were accused of injecting their penises with hyaluronic acid—the same substance used in lip fillers—to expand their suits’ surface area and improve their jump distance. Sounds niche, right?

Well, it’s…

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