Niall Ferguson: How Trump Won Davos

Donald Trump attends the signing ceremony of the Peace Charter for Gaza in Davos, Switzerland, on January 22, 2026. (Harun Ozalp/Anadolu via Getty Images)
I have never before seen a single individual so completely dominate this vast bazaar of the powerful, the wealthy, the famous, and the self-important.
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DAVOS, Switzerland — This year’s World Economic Forum in Davos had an innocuous theme: “A Spirit of Dialogue.” As one European bank chief executive put it, President Donald Trump’s presence contributed something more like a spirit of monologue.
That was one of the better jokes made at the president’s expense this week. And it aligns with a rapidly forming narrative in the European and liberal media that the Europeans “won Davos”: primarily by getting Trump to “de-escalate” his demand that the United States acquire Greenland from Denmark.
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