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The Momfluencer Who Went to Jail
Social media influencer Ruby Franke is seen with her children. Police in Springville, Utah, arrested Franke in 2023 after they found her son showing signs of abuse and neglect. (via @moms_of_truth/Instagram)
Shari Franke’s mom put her childhood online for millions to see. Now, her account of the abuse she endured holds up a mirror to parents everywhere.
By Kat Rosenfield
01.17.25 — Culture and Ideas
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As she faces the camera, Ruby Franke lowers her voice to a whisper. It’s as if you were there in the room with her, as if she were leaning in close to tell you her deepest, darkest secrets . . . or, perhaps, to reveal someone else’s.

“Shari’s crying,” she says, grimacing.

Shari is Ruby Franke's daughter. In this video, she's around 15 years old and, yes, crying, after her mother's attempt at an at-home waxing left her missing one half of one eyebrow. It's the kind of minor aesthetic catastrophe that would reduce any teenage girl to tears, the kind any mom might accidentally inflict on her daughter, and Ruby feels terrible about what she’s done.

Or at least, this is what she tells her audience, in the video she uploaded to YouTube in November 2018, where it immediately racked up hundreds of thousands of views. The title of the video is “Shari, I’m So Sorry.” But you’d be forgiven for wondering if her contrition is sincere. Today, Ruby is serving a multiyear prison sentence for child abuse, and this eyebrow-waxing mishap is now an anecdote in Shari’s memoir about her grim childhood, published earlier this month.

It’s a very different story from the one her mother told.

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Kat Rosenfield
Culture writer, novelist, and podcaster. On Twitter at @katrosenfield.
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