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Hallowed Be Thy App
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Hallowed Be Thy App
Alex Jones is the CEO and co-founder of the Hallow app. (Courtesy of Hallow)
Since it was launched in 2018, the Christian prayer app Hallow has been downloaded 23 million times. Is this the beginning of a religious revival?
By Madeleine Kearns
04.05.25 — Faith
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Sarah’s life was in tatters. Her affair was over, and so, it seemed, was her marriage. She was living in a hotel in Chicago, alienated from her husband and three children. All attempts to fill the void—with drugs, alcohol, anything—had failed.

“My options were to sit in misery,” she said, “or just to try to pray.”

Sarah, 39, was raised Catholic, but growing up, the religion seemed to her like little more than a list of rules—what you “shouldn’t do or you’re going to hell.” But after she hit rock bottom, in the summer of 2022, she wondered if the God of her childhood could help. She prayed for guidance, and a day or so later, she saw something on Instagram that felt like a sign.

It was a video advertisement for a religious app called Hallow, featuring a familiar but unexpected face: Hollywood actor Mark Wahlberg. He was inviting people to join him in praying the rosary, by listening to a recording on Hallow. (He owns part of the app.)

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Madeleine Kearns

Madeleine Kearns is an associate editor at The Free Press. Previously, she was a staff writer at National Review where she regularly appeared on the magazine’s flagship podcast, “The Editors.” Her work has also appeared in The Spectator, The Wall Street Journal, The Telegraph, UnHerd, and a range of other publications. She writes and performs music.

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