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Goodbye to the Age of the Book
We are moving from a literary culture to an oral one, but books will always be well worth our time, writes Tyler Cowen. (François Lochon/Gamma-Rapho via Getty Images)
An era of enlightenment is coming to an end. What comes next?
By Tyler Cowen
12.15.25 — Tyler Cowen Must Know
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Reading—in particular, reading long books—is losing importance in Western culture, especially in the United States. It is being replaced by two main alternatives. On one hand, people read plenty on their smartphones, but usually it is snippets, such as texts, X and Facebook posts, newspaper articles, and other shorter items. On the other hand, audio and video outputs are rising in importance relative to full books.

When I visit the public library, most of the visitors are on internet terminals, and in San Antonio there is a public library without physical books at all. Anecdotally, I do not see people reading in public as much as I used to. Book sales are robust, but actual reading seems less culturally central. There is good evidence that a smaller percentage of Americans are reading books for pleasure. A New York Times survey indicates fewer whole books are being assigned as reading in high school classes. And within the publishing universe, audiobooks are where the growth lies.

The net result is that we are continuing to move from a literary culture to an oral culture. YouTube, TikTok, and podcasts are growing or robust. Texting is a major form of communication, but it is the written word conforming to the standards of oral communication. Abbreviations, incorrect grammar, short messages, and a conversation tone are paramount, and there are few rewards for longer, more carefully crafted sentences. The snippets we read on our smartphones, however useful or interesting, do not serve the functions of reading Tolstoy or a long, serious book on Roman history.

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Tyler Cowen
Tyler Cowen is Holbert L. Harris Professor of Economics at George Mason University and also Faculty Director of the Mercatus Center. He received his PhD in economics from Harvard University in 1987. His book The Great Stagnation: How America Ate the Low-Hanging Fruit of Modern History, Got Sick, and Will (Eventually) Feel Better was a New York Times best-seller. He was named in an Economist poll as one of the most influential economists of the last decade and Bloomberg Businessweek dubbed him "America's Hottest Economist." Foreign Policy magazine named him as one of its "Top 100 Global Thinkers" of 2011. He co-writes a blog at www.MarginalRevolution.com, hosts a podcast Conversations with Tyler, and is co-founder of an online economics education project, MRU.org. He is also director of the philanthropic project Emergent Ventures.
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