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Arthur Brooks: Why Your Neighbor Became a Conspiracy Theorist. And Maybe You, Too.
Countless Americans have turned away from formative institutions and put their trust and identity into conspiracy theories. (Illustration by The Free Press, images via Getty)
Millions of Americans aren’t just misinformed. They’re searching for coherence in a world that no longer provides it.
By Arthur Brooks
03.30.26 — The Pursuit of Happiness with Arthur Brooks
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They were “kidnapping our loved ones and replac[ing] them with a bitter hollow shell of what they once were.”

This sounds like a line from the campy 1978 sci-fi horror flick Invasion of the Body Snatchers, about aliens from a dying planet that come to Earth and replace humans with clones that are devoid of their old personality.

But it’s not.

It’s actually a quote from a recent study in the Journal of Social and Personal Relationships about the QAnon conspiracy theory, which alleges that the governing elite is dominated by a secret cabal of Satan-worshipping, cannibalistic, deep-state pedophiles. Participants in the study described watching the theory take hold of their friends and family members, transforming them beyond recognition.

Perhaps this scenario sounds familiar. You too may know someone who started “doing his own research” on politics, science, or the economy—and then went down an internet rabbit hole of posts claiming that some event or phenomenon was plotted by a clandestine group of powerful people or organizations, usually with sinister or malevolent intentions. Before you know it, he seems like a different person. His new beliefs dominate conversations and ruin relationships.

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Arthur Brooks
Arthur C. Brooks is a social scientist and one of the world’s leading authorities on human happiness. He is a professor at the Harvard Kennedy School and Harvard Business School, Free Press columnist, CBS News contributor, and host of the podcast Office Hours. From 2009 to 2019, he served as president of the American Enterprise Institute. His books have been translated into dozens of languages and include the No. 1 New York Times bestsellers Build the Life You Want (co-authored with Oprah Winfrey) and From Strength to Strength. His next book, The Meaning of Your Life, is available March 31, 2026. You can learn more at www.TheMeaningOfYourLife.com. He lives with his family in Virginia.
Tags:
Psychology
Conspiracy
Family
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