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Arthur Brooks: Why Are Young People Choosing OnlyFans Over Love?
Young adults “assure me they hate being lonely as much as the rest of us,” reveals Arthur Brooks. (Illustration by The Free Press; images via Getty)
The answer, I believe, is fear.
By Arthur Brooks
02.16.26 — The Pursuit of Happiness with Arthur Brooks
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With Valentine’s Day this past Saturday, romance is in the air. Well, perhaps for some people. In case you haven’t seen it, there’s a new study that’s been making waves online over the past few days. Americans, it found, now spend more on the subscription-based pornography platform OnlyFans than they do on The New York Times and ChatGPT—combined.

It’s a dispiriting statistic, and one that encapsulates so many things going wrong in American society: People are spending more time alone and depressed, and are increasingly addicted to porn. The ubiquity of the internet has exacerbated many of these trends, as young people abandon the ups and downs of real life for the anonymity and instant gratification offered by a screen.

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And so, even as artificial intelligence takes over the world, and The New York Times remains the most subscribed-to newspaper in the country, OnlyFans leaves both companies in the dust. As journalist Ed Elson reported, there are 378 million global OnlyFans users, who spent a total of $7.2 billion on the site in 2025. The top OnlyFans creator—usually meaning porn star—makes $43 million a year. Nelson summed it up well: OnlyFans “benefits from the only trend more impactful than AI right now: loneliness.”

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Arthur Brooks
Arthur C. Brooks is a social scientist and one of the world’s leading authorities on human happiness. He is a professor at the Harvard Kennedy School and Harvard Business School, Free Press columnist, CBS News contributor, and host of the podcast Office Hours. From 2009 to 2019, he served as president of the American Enterprise Institute. His books have been translated into dozens of languages and include the No. 1 New York Times bestsellers Build the Life You Want (co-authored with Oprah Winfrey) and From Strength to Strength. His next book, The Meaning of Your Life, is available March 31, 2026. You can learn more at www.TheMeaningOfYourLife.com. He lives with his family in Virginia.
Tags:
Love & Relationships
Science
Gen Z
Family
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