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Arthur Brooks: Popularity Won’t Make You Happy
There’s a misconception that if you’re beloved by millions, you’re doing something right.
By Arthur Brooks
01.19.26 — The Pursuit of Happiness with Arthur Brooks
“Why—besides my winning smile—should you trust me?” (Illustration by The Free Press; image by Visual Studies Workshop via Getty Images)
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Many families have a multigenerational line of work. Think of the Bushes (politics), the Rothschilds (banking), or the Gambinos (mob stuff).

In my family, the business is academia. My late father was a lifelong mathematics professor; his father, a college dean and theologian. On paper, it looks like the apples don’t fall far from the tree. But look closer, and big professional differences emerge. My dad and his dad led intensely private, scholarly lives, whereas I, though I teach at a university, also write popular books and columns about happiness for nonacademic audiences and travel weekly for public speaking and media appearances.

I love my life, but my dad would have hated to do what I do. Inexplicably, he didn’t see the charm in spending 150 nights a year in Courtyard Marriotts. Different strokes, I guess. But for me, this kind of “public intellectual” career is wonderful. I see new airports every week, and regularly get recognized as that happiness guy who kind of looks like Stanley Tucci.

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Arthur Brooks
Arthur C. Brooks is a social scientist and one of the world’s leading authorities on human happiness. He is a professor at the Harvard Kennedy School and Harvard Business School, Free Press columnist, CBS News contributor, and host of the podcast Office Hours. From 2009 to 2019, he served as president of the American Enterprise Institute. His books have been translated into dozens of languages and include the No. 1 New York Times bestsellers Build the Life You Want (co-authored with Oprah Winfrey) and From Strength to Strength. His next book, The Meaning of Your Life, is available March 31, 2026. You can learn more at www.TheMeaningOfYourLife.com. He lives with his family in Virginia.
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