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Arthur Brooks: Dating Apps Aren’t Broken. You’re Just Using Them Wrong.
The data shows most people still want long-term love. The real issue is how they’re going about it. (Illustration by The Free Press, photos via Getty Images)
Like it or not, dating apps are the dominant way young people express interest in each other. So rather than trying to turn back the clock, I’ve been examining how they can use the apps better.
By Arthur Brooks
05.04.26 — The Pursuit of Happiness with Arthur Brooks
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You’ve no doubt heard about the “manosphere,” a loose, online community of men, typically single ones, who are dissatisfied with their dating options (or lack thereof), promote a hypermasculine lifestyle, and criticize progressive gender dynamics. These men frequently complain about modern women, whom they accuse of seducing high-status men for self-serving reasons such as excitement and money, and who will purportedly discard a lower-status mate with little remorse. Men, the manosphere participants reason, must look out only for themselves.

Like so many ideas propagated as fact on social media and the internet, this belief gives a wildly distorted picture of the desires and needs of the vast majority of both women and men today. The best data on what young adults are actually looking for comes from data collected by think tanks such as the Institute for Family Studies and the Wheatley Institute, which together have recently published a report titled “State of Our Unions 2026: The Dating Recession.”

It is true that, according to the report’s survey, only 21 percent of single young adults today are satisfied with their dating options. But contrary to the idea that young women are solely after good times and resources, the researchers find that 83 percent strongly endorse a dating culture focused on forming serious relationships and creating emotional connections. And lest you think that young males simply seek short-term hookups, the corresponding numbers for men are 74 percent (relationships) and 76 percent (connections).

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Arthur Brooks
Arthur C. Brooks is a social scientist and one of the world’s leading authorities on human happiness. He is a professor at the Harvard Kennedy School and Harvard Business School, Free Press columnist, CBS News contributor, and host of the podcast Office Hours. From 2009 to 2019, he served as president of the American Enterprise Institute. His books have been translated into dozens of languages and include the No. 1 New York Times bestsellers Build the Life You Want (co-authored with Oprah Winfrey) and From Strength to Strength. His next book, The Meaning of Your Life, is available March 31, 2026. You can learn more at www.TheMeaningOfYourLife.com. He lives with his family in Virginia.
Tags:
dating
Love & Relationships
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