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The Free Press
Why Women Fall for Wellness Bullshit
Why Women Fall for Wellness Bullshit
Kaitlyn Dever plays the former wellness influencer Belle Gibson in Apple Cider Vinegar. (Ben King via Netflix).
The blonde-haired Instagram quacks who hawk smoothies that ‘reduce inflammation’ tap into our desperate desire to feel seen.
By Kat Rosenfield
02.16.25 — Culture and Ideas
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The Free Press
The Free Press
Why Women Fall for Wellness Bullshit

A young woman, dressed in a medical gown and with twin smears of tear-smudged mascara under each eye, is gasping and sobbing, trying to describe the pain that is radiating inside her head. It feels like “stabbing,” like “fire ants”; it feels “structural, not neurological.” It feels, she says, like “there’s something in there.”

You can’t see who she’s speaking to, but her desperation implies that no one believes her.

This is the first scene of Apple Cider Vinegar, the brand-new Netflix drama marketed as “a true-ish story based on a lie.” The sobbing woman is Belle Gibson, a former wellness influencer from Australia, played by Kaitlyn Dever.

But in this moment, she could be anyone, and this scene could be taking place anywhere—because Belle is in a kind of pain that many women will recognize. Not the fire ants in your head kind, but the kind where you’re desperately sick, and desperate for help, only to be treated with skepticism by doctors who refuse to believe that what you’re feeling is real.

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Kat Rosenfield
Kat Rosenfield is a culture writer at The Free Press and author of five novels, including the Edgar-nominated No One Will Miss Her. Prior to joining The Free Press, she was a reporter at MTV News and a columnist at UnHerd, where she wrote about American culture and politics. Her work has also appeared in Vulture, Playboy, The Boston Globe, and Reason, among others.
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