The Free Press
NewslettersSign InSubscribe
Is Elena Velez the First ‘Post-Woke’ Designer?
Elena Velez getting ready for her salon-come-fashion show, inspired by Gone with the Wind. (Photo courtesy of Ava Perman)
Fashion’s new sensation is the Milwaukee-born daughter of a ship captain who says ‘the only way to be punk in 2024 is to have a component of dissent.’
By Olivia Reingold
02.16.24 — Culture and Ideas
133
302

Elena Velez, a 29-year-old fashion designer, knew she was poking the bear. In the lead-up to the debut of her latest collection at New York Fashion Week last Sunday, she struggled to find a makeup artist willing to paint her models’ faces. And she had a hard time landing sponsors to fund the event. At the last minute, about half of her guests canceled (…

Continue Reading The Free Press
To support our journalism, and unlock all of our investigative stories and provocative commentary about the world as it actually is, subscribe below.
Annual
$8.33/month
Billed as $100 yearly
Save 17%!
Monthly
$10/month
Billed as $10 monthly
Already have an account?
Sign In
To read this article, sign in or subscribe
Olivia Reingold
Olivia Reingold is a staff writer at The Free Press. She co-created and executive produced Matthew Yglesias’s podcast, Bad Takes. She got her start in public radio, regularly appearing on NPR for her reporting on indigenous communities in Montana. She previously produced podcasts at Politico, where she shaped conversations with world leaders like Jens Stoltenberg.
Comments
Join the conversation
Share your thoughts and connect with other readers by becoming a paid subscriber!
Already a paid subscriber? Sign in

No posts

For Free People.
LatestSearchAboutCareersShopPodcastsVideoEvents
Download the app
Download on the Google Play Store
©2025 The Free Press. All Rights Reserved.Powered by Substack.
Privacy∙Terms∙Collection notice