Why I'm Suing Ben & Jerry’s
A delivery truck outside the Ben & Jerry's factory in Be'er Tuvia, Israel. (Emmanuel Dunand via Getty Images)
After 30 years of selling ice cream in Israel, the company wants me to boycott my neighbors. I refuse.
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In the mid-1980s, during a trip to Vermont, I discovered a fledgling ice cream company called Ben & Jerry’s. I was impressed by its quality, and set up a meeting with Ben Cohen. We bonded immediately, and I pitched him a plan to bring Ben & Jerry’s to Israel. That’s how I became the company’s first licensee.
But now, after three decades, I am being forc…
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